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Our standards are high and our successes many. We began with a theory that media buying should be held to tangible ROI standards. After representing well over $3B USD (approx. €2.2B) in properties and brand assets, we seem to be right. In bull markets, we set records. In rougher water our clients outperformed. That's Criterion Global. -Industry Associations: Interactive Advertising Bureau -Research Partners: Nielsen/NetRatings, Jupiter Research, IPSOS SA, Informative, Inc., Forrester Research, Inc. SRDS, Audit Bureau of Circulation. |
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