Most media firms feel that advertising is the best way to reach consumers. That’s only half the equation. Criterion Global begins with top-line and bottom-line strategy – the tactics, organization, and mechanics of marketing in an international marketplace. We help turn advertising traffic into tangible business. Real Estate Luxury Condominium Planned Communities Fractional Properties Hotel/Condo Travel/ Hospitality Hotel, Resort Gaming Destination Marketing Education Higher Education Enrollment Initiatives Luxury/ Lifestyle Fashion			We firmly believe that advertising should be measurable, scalable, response-driven and cost-effective. Our deliverables all serve as means to this end. The following is a broad taxonomy of our services, arranged chronologically from engagement to campaign’s end. Integrated Marketing + Conversion Strategy + CRM Media Touchpoints* + Schedule Execution Vendor Identification + Coordination Budget + Cash Flow Management (Exchange rate + tax protections) Secure Fulfilment Affidavits with 3rd Party Verification Performance Analytics (Bottom-Line) Click-Through and Conversion Rates (Return on Investment Data)