Criterion Global’s interactive media planning merges human insight with the clarity and accountability of technology. We track every ad and the response generated, allowing us to map patterns of influence, cut dead weight, streamline media investment and understand what makes your consumer tick.
			Criterion Global uses ad serving data, backend analytics, and e-CRM database technologies to track advertising response and returns on investment. Whether our clients are concerned with branding, prospecting, Ecommerce, driving point-of-sale (human) traffic, or some combination thereof, our campaigns are built to meet measurable bottom-line goals. If this selection of service specialties sounds a bit Star Trek, give us a call. -Interactive Display Advertising -Search Engine Marketing (SEM) -Multilingual SEO -Search Engine Optimisation (SEO/Organic) -Behavioural + Contextual-targeting -Ecommerce (Conversion Path Optimisation) -Mobile Display + SMS Short-Code Mobile Promotions -Ad re-targeting to raise browser-to-buyer conversion rates