Privacy Notice

Effective: February 1, 2013

Martone Cycling Company, LLC, (“MCC”) is concerned about your privacy and we provide this privacy notice (“Notice”) to inform you of our policies and procedures regarding the collection, use and disclosure of personal information and data we receive from users of the website we own and operate, namely ("Site"). This Notice applies only to information collected through the Site.

By visiting this Site, you are accepting the policies and practices described in this Notice, as such Notice may be amended from time to time. Each time you visit the Site, you agree and expressly consent to our collection, use and disclosure of the information that you provide as described in this Notice.

To be clear about the terminology we are using, when we use the phrase "Personal Information" in this Notice, we mean information about you that is personally identifiable, like your name, address, e-mail address, billing information, or phone number, as well as other non-public information that is associated with this personal information. When we use the phrase "Anonymous Information" in this Notice, we mean information that is not personally identifiable, or linked to your Personal Information such as aggregated information, general demographic information and IP addresses. Anonymous Information does not enable identification of individual persons.

1. The Information We Gather

We collect information about you in a number of ways:

When you purchase merchandise through the Site, you may provide us certain information including your name, email address, physical address, screen name and/or password, billing information or other information we may require; you may provide us with Personal Information in the course of changing, cancelling or checking on an order; and if you purchase merchandise through the Site, we or a third party vendor may collect payment and/or credit card information on our behalf.

You may choose not to provide us with certain information, but this may stop you from gaining access to a portion of the Site or limit the features that you can use.

You may request data deletion. You may request that any personal data we receive from you be deleted from our database. Please review the section below on Your Choices for further information on data deletion.

As you use the Site, certain information may also be passively collected . Through technologies like cookies, pixels, beacons and log files, we may collect information about how you use the Site. Please see the sections below on Cookies and Log Data for more information.

2. How We Use Your Information

We will use your Personal Information in the ways described below or described at the time that the information is collected.

In general, we use your Personal Information as necessary or appropriate to:

register you and provide you with an account to make purchasing merchandise through the Site easier;

respond to your inquiries or requests that you direct to us; send communications and administrative emails about the Site;

send you promotional/marketing information, newsletters, offers or other information from us; provide you with opportunities that we think would be of particular interest to you;

improve the quality of the Site, and

contact you regarding your survey responses, or your promotion, sweepstakes or contest entry;

3. How We Share and Disclose Information

We know how important it is to keep the information you've entrusted to us confidential. We will not rent, sell or share your Personal Information with third parties except as specifically approved or under the circumstances described below. If you do not want us to use or disclose Personal Information collected about you in the ways identified in this Notice, you should not use the Site.

Users: Any information you choose to provide should reflect how much you want MCC and third parties to know about you. We recommend that you guard your anonymity and Personal Information and we encourage you to think carefully about what Personal Information you disclose in your profile pages and in any forums or any other part of the Service.

Service Providers: We may employ third party companies and individuals to facilitate or enhance our Site or to perform tasks (e.g., without limitation, maintenance services, database management, web analytics and improvement of the Site) or to assist us in analyzing how our Site is being used. These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Affiliate Site: When you access a website or communicate with or use an application (mobile or otherwise) operated by any entity other than us (e.g., a social networking site like Facebook or Twitter), we call that website or service an Affiliate Site. Unless we clearly indicate otherwise at the time of collection, we do not share Personal Information with Affiliate Sites. Please be aware however that our Affiliate Sites may collect information about you. By the mere virtue of your presence on the Affiliate Site, the Affiliate Site may be able to collect information about you and/or the way you interact with the Affiliate Site. There may be a specific privacy policy on any such Affiliate Site. Please see the Affiliate Site’s privacy policy to better understand what information is collected, how it is used and shared, and your choices regarding control.

Aggregated, Anonymous Information:. We may share aggregated Anonymous Information about you with third parties. Aggregated information is your Anonymous Information that is combined with the Anonymous Information of other users and does not allow you to be identified or contacted. Depending on the circumstances, we may or may not charge third parties for this aggregated information, or limit the third parties' use of the aggregated information.

Compliance with Laws and Law Enforcement:. We will disclose any information about you to government or law enforcement officials or private parties as we in good faith believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to comply with applicable laws, to protect the property and rights of Electric Zoo, you or a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be, or to pose a risk of being, any illegal, unethical or legally actionable activity.

Within our Company; Changes to our Company: We may share all or some of your Personal Information with any of our subsidiaries, joint ventures, or other companies under common control, in which case we will require them to honor this Notice. Additionally, in the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Information may be among the assets transferred. You acknowledge that such transfers may occur and are permitted by this Notice, and that any entity that acquires us, is merged with us or that acquires our assets may continue to process your Personal Information as set forth in this Notice.

From time to time, we may conduct online surveys and offer online surveys, sweepstakes or contests on the Site (each, a "Promotion"), and we may collect Personal Information in connection with the same. We may use your Personal Information to contact you regarding your Promotion entry, or to contact you if you win a Promotion (if applicable). You should carefully review the rules, if any, of each Promotion in which you participate through the Site, as they may contain additional important information about our use of your Personal Information. To the extent such rules conflict with this Notice, such rules will govern that particular Promotion.

4. Forums, Message Boards and Chats

We may make message boards, chat rooms, and other interactive forums (the “Interactive Forums”) available as part of the Site. You should be aware that any information which you post to these Interactive Forums or otherwise choose to make publicly available, including your Personal Information, may be disclosed and available to all users who have access to the Interactive Forums, and is therefore no longer private and confidential. You should be aware that any Personal Information you submit in the course of these public activities can be read, collected, or used by other users of these Interactive Forums, and could be used to send you unsolicited messages. We are not responsible for the Personal Information you choose to submit in these Interactive Forums. If you post a video, image or photo on an Interactive Forum for public view you should be aware that these may be viewed, collected, copied and/or used by other users without your consent. By using these Interactive Forums, you agree that we are not responsible for any information that you disclose or communicate in such forums, and any disclosures you make are at your own risk. Please be thoughtful about what you post and make publicly available through the Interactive Forums.

We may maintain copies of any information you post indefinitely, or delete certain information in whole or in part if we determine, in our sole discretion, that such information constitutes an infringing or a prohibited posting as described in our Terms of Use or for any or no reason. You are solely responsible for your interactions with others you interact with on any Interactive Forum. You understand and agree that we do not screen our users, nor do we inquire into the backgrounds or attempt to verify the statements of our users, except as provided for herein with respect to children less than 13 years of age. You agree to take reasonable precautions in all interactions with other users of the Interactive Forums. You should not provide financial information (for example, your credit card information or bank account information) to other users of the Interactive Forums.